Marketing Calendar
2024
Connecting with your customers isn’t always easy. There’s a lot to consider, from what you’re going to say to why you’re reaching out in the first place. Use our calendar of national, international, weird and wonderful dates to give you an excuse to talk to customers.
Q1
January
Q1
Dry January
After a month of festive drinking, people like to take a break from alcohol. Support your customers on their quest to remain alcohol-free by tying your messaging campaigns with this event.
New Year, new you
The start of the new year is the perfect excuse to transform yourself…for the better!
Veganuary
Another popular January challenge is to give up animal products and adopt the veganism lifestyle for 31 days.
01
JAN
New Year’s Day
The first day of the new year is a great day to start afresh.
02
JAN
Swiss Cheese Day
A fun day to enjoy, appreciate and learn everything there is know about this type of cheese.
15
JAN
Martin Luther King Jr Day
A day to celebrate the victories and progress Dr King brought about.
20
JAN
Take a Walk Outdoors Day 🍃
The ideal time to get outside to enjoy some fresh air.
21
JAN
World Snow Day
Celebrate and enjoy in winter sports and outdoor fun on this delightful day.
24
JAN
Global Belly Laugh Day
Whether from a funny video on social media or a joke from a friend, encourage laughter on this day.
February
Q1
LGBTQ+ History Month
A month-long celebration of lesbian, gay, bisexual trans and non-binary history, this event is for everyone, regardless of who you are and where you work.
01
FEB
Optimist Day
It’s important to look on the bright side and this day reminds us of that.
02
FEB
World Play Your Ukulele Day
Get to know this iconic little instrument that originated from Hawaii.
03
FEB
Ice Cream for Breakfast Day 🍦
Have you ever wanted ice cream for breakfast? Now there’s a day for it!
04
FEB
World Cancer Day
This day honors those who are fighting and those who have lost their lives to cancer.
05
FEB
World Nutella Day
This iconic hazelnut spread was launched in 1964 but its roots go back to the early 1800s.
09
FEB
National Pizza Day 🍕
If there’s ever a day to eat nothing but pizza, which started out as a simple flatbread covered in sauce and cheese, it’s today!
10
FEB
Chinese New Year
The most important holiday in China, it celebrates the beginning of the year on the traditional Chinese calendar.
12
FEB
Darwin Day
Today celebrates the achievements of Charles Darwin whose theories transformed how we see life.
13
FEB
Shrove Tuesday 🥞
The traditional feast day before the start of Lent, which is observed in Christian countries.
14
FEB
Valentine’s Day ❤️
Love, flowers, chocolate, dates. Need we say more?
17
FEB
Random Acts of Kindness Day
Brighten someone’s day with an unexpected small gesture.
18
FEB
World Whale Day 🐳
A day dedicated to these giants of the ocean.
20
FEB
National Love Your Pet Day
This day is all about giving your pets some extra love! 🐾💕
24
FEB
World Bartender Day
It’s one of the oldest professions known to man! Celebrate the people who work the bar today.
27
FEB
National Pokemon Day
On the anniversary of the Japanese release of Pokemon Red and Green, we celebrate this iconic game.
March
Q1
Women’s History Month
This event celebrates the contributions of women in history and empowering people to make a difference today.
Endometriosis Awareness Month
March is dedicated to spreading awareness of endometriosis, an inflammatory condition where endometrial tissue grows outside of the uterus.
01
MAR
Employee Appreciation Day
Give your employees some well-deserved recognition today!
02
MAR
Dr Seuss Day
Celebrate the famous American children’s author and cartoonist on his birthday.
03
MAR
World Wildlife Day
Appreciate wildlife, whether it’s the tiny creatures in your garden or the majestic beasts of the savanna and jungle.
07
MAR
World Book Day 📖
Created by UNESCO, this day celebrates books, encouraging young people to discover the fun of reading.
08
MAR
International Women’s Day
Celebrate the achievements of women and show the ladies in your life how much you value them.
11
MAR
World Plumbing Day
Honor the key role plumbing plays in societal health and how we can improve this for everyone.
14
MAR
International Day of Mathematics
Recognize the role math plays in all sorts of fields, concepts and ideas.
15
MAR
World Sleep Day 😴
A day dedicated to educate the world about the importance of sleep and how to help those with sleep problems.
17
MAR
St Patrick’s Day
A vibrant Irish celebration, where green reigns, parades delight, and joy fills the air.
18
MAR
Global Recycling Day ♻️
Recycling will help improve the health of our planet and this day reminds us of that.
20
MAR
International Day of Happiness
Promote happiness and encourage others to find joy in the little moments.
21
MAR
World Poetry Day
Honor poets, the writing and reciting of poetry and more on this day.
23
MAR
National Puppy Day 🐾
Be prepared to be overloaded with cuteness as today prompts dog lovers to share media of their beloved furry friends.
25
MAR
Holi
Also known as the Festival of Colors, this Hindu festival celebrates the eternal and divine love of the god Radha and Krishna.
27
MAR
World Theatre Day 🎭
Appreciate the art that is the theatre, the talented artists behind it and the impact it has on society.
29
MAR
Good Friday
A Christian holiday that commemorates the crucifixion of Jesus and his death at the Calvary.
31
MAR
Easter Sunday
This Christian holiday celebrates the resurrection of Jesus Christ, three days after he was crucified.
Q2
April
Q2
Autism Awareness Month
April raises awareness for autism, giving people a chance to learn more about this lifelong condition, celebrate autistic role models and promote acceptance.
Earth Month
Take the time to celebrate our beloved planet and take steps to protect and nurture it.
01
APR
April Fool’s Day
An annual custom consisting of practical jokes and hoaxes that has been celebrated for several centuries.
01
APR
Easter Monday
The second day of Easter which marks the second day of the Octave of Easter in Western Christianity.
02
APR
World Autism Awareness Day
Autism affects around 1 out of every 150 children globally. This day helps boost awareness of autism and reduce stigma surrounding it.
07
APR
World Health Day
On the anniversary of the founding day of the World Health Organisation (WHO), we focus on the health issues that impact people all over the world.
10
APR
International Day of Pink
This international day celebrates and encourages diversity, fighting against bullying and discrimination.
15
APR
World Art Day 🎨
A day to celebrate the fine arts and encourage creativity worldwide.
22
APR
Earth Day 🌍
A day that draws attention to the protection and conservation of the Earth.
23
APR
World Book Day 📖
Created by UNESCO, this day celebrates books, encouraging young people to discover the fun of reading.
26
APR
Arbor Day
A day to celebrate our environment and how we can impact it for the good – enjoy some activities outside or even plant a tree!
29
APR
World Wish Day 🌠
The anniversary of the wish that inspired the founding of Make a Wish International, a charity that grants wishes for children with critical illnesses.
30
APR
International Jazz Day 🎷
The world’s largest celebration of jazz, we come together to appreciate this art, its roots and its impact.
May
Q2
Mental Health Awareness Month
Observed annually in May, a different mental health condition is chosen each year to raise awareness of it.
01
MAY
International Workers’ Day (May Day)
A day that recognizes and appreciates the struggles and gains made by workers.
02
MAY
International Harry Potter Day
A special day for fans of the Harry Potter saga, this is the date Harry defeated Voldemort in the Battle of Hogwarts.
04
MAY
Star Wars Day
May the Fourth be with you! This day pays homage to George Lucas’ iconic film series.
05
MAY
African World Heritage Day
An opportunity for people around the globe to celebrate Africa’s vibrant culture and heritage.
12
MAY
Mother’s Day
The perfect chance to celebrate and thank all the mother figures in your life for everything they’ve done for us and continue to do.
13
MAY
World Cocktail Day 🍸
Celebrate the history and diversity of this fun type of drink which is a British-born, Americanized innovation.
16
MAY
International Day of Light
The anniversary of the first successful operation of the laser back in 1960.
19
MAY
Chelsea Flower Show week
A blooming celebration of nature’s beauty and creativity, where gardens become works of art.
21
MAY
World Meditation Day
A call to take some time to participate in this millennia-old practice, which plays a huge role in many faiths and lifestyles.
22
MAY
Sherlock Holmes Day 🕵️♂️
A day to honor this world-renowned, iconic detective on the birthday of his creator (Sir Arthur Conan Doyle).
27
MAY
Memorial Day
A US holiday to honor and mourn the U.S. military personnel who died while serving in the United States Armed Forces.
June
Q2
Pride Month
Dedicated to the celebration and commemoration of LGBTQ+ pride, this event is observed every June to honor the 1969 Stonewall riots.
Alzheimer’s and Brain Awareness Month
This global healthcare event is observed every June to raise awareness of Alzheimer’s and other brain diseases.
Men’s Health Month
This event encourages and empowers men and boys to take control of their health by making healthier lifestyle choices.
01
JUN
Dinosaur Day 🦖
An opportunity for students, teachers and the curious to learn more about these ancient creatures who roamed the Earth before we did.
05
JUN
World Environment Day
A United Nations day that encourages global awareness and action to protect our environment.
06
JUN
D-Day
The beginning of the end of the war in Europe, this day is one of the most significant dates associated with WW2.
08
JUN
World Oceans Day 🌊
First proposed in 1992, this day celebrates our world’s ocean, the key role it plays and how we can protect it.
16
JUN
Father’s Day
An occasion to appreciate the father figures in our lives and recognize all that they have done and continue to do.
20
JUN
World Tapas Day
The perfect chance to celebrate all things tapas, the small dishes that originate from Spain.
20
JUN
Summer Solstice
The day where the earth’s tilt toward the sun is at its maximum, so it’s the longest day and shortest night in the Northern Hemisphere.
21
JUN
International Day of Yoga 🧘
A day to celebrate yoga, the physical, mental and spiritual practice which originates from ancient India.
24
JUN
International Fairy Day 🧚
Tap into your imagination as you celebrate the mythical fairy by reading a tale, watching a show and more.
29
JUN
World Industrial Design Day
Learn more about the history of industrial design and raise awareness about this profession.
30
JUN
International Asteroid Day
A day that raises awareness about the opportunities and risks presented by asteroids.
Q3
July
Q3
Independent Retailer Month
July’s event encourages consumers to shop local and appreciate independent retailers.
01
JUL
International Chicken Wing Day
A fun day that encourages you to enjoy everything related to the chicken wing, the world’s favourite finger food.
02
JUL
World UFO Day 🛸
An awareness day for people to get together and scan the skies for unidentified flying objects.
04
JUL
Independence Day
Celebrate America’s Independence by gathering with friends, family, and fireworks for the Fourth of July.
07
JUL
World Chocolate Day 🍫
A day to celebrate the invention and progress of this sweet treat that has been around for 2,500+ years.
12
JUL
World Kebab Day
Celebrate this delicious barbecue favourite and its long history which starts in the Middle East.
17
JUL
World Emoji Day 😍👍
An annual celebration of the emoji which has changed how we communicate digitally.
18
JUL
Insurance Nerd Day
A day to break the stigma surrounding the insurance industry and boost awareness of its importance.
20
JUL
World Chess Day ♟️
The day the International Chess Federation (FIDE) was founded, in 1924.
30
JUL
International Day of Friendship
A special day that promotes the importance of friendship, from new and budding to long standing.
August
Q3
02
AUG
International Beer Day 🍺
Appreciate this refreshing, bubbly, golden drink, its history and the people who make and serve it!
08
AUG
International Cat Day 🐈
A day dedicated to celebrating one of humanity’s oldest and most beloved pets.
13
AUG
International Lefthanders Day
Did you know that 10% of the world is left-handed? This day celebrates this rarity and the struggles they face.
17
AUG
Black Cat Appreciation Day
From the Amazonian jaguar to the common housecat, appreciate black cats whose history is steeped in superstition.
19
AUG
World Photography Day 📷
A day where we pay homage to the art form that is photography, from the photos we take on our phones to the ones we commission or see in magazines.
23
AUG
Cheap Flight Day
As we approach the end of summer, this day is the perfect chance to find flight fares at bargain prices.
26
AUG
International Dog Day 🐶
A day dedicated to man’s best friend and the love and value they bring to our daily lives.
31
AUG
International Bacon Day 🥓
Show some love for this iconic, versatile meat which dates back as far as Ancient China.
September
Q3
Suicide Prevention Month
In September, organizations and communities worldwide get together to spread awareness of how to help prevent suicide.
Childhood Cancer Awareness Month
Raise awareness and show support for the young people and families who have been impacted by childhood cancer.
02
SEP
World Coconut Day 🥥
Discover the versatility and benefits of this tropical fruit which we have used for sustenance for 2,000+ years.
04
SEP
Global Talent Acquisition Day
Give your HR and talent acquisition teams the recognition they deserve on this day.
05
SEP
International Day of Charity
A day that empowers people to get involved in charity events that are happening around the world.
07
SEP
World Beard Day
Celebrate the beard and all that it has been, become, and will be in future.
19
SEP
Talk Like a Pirate Day 🏴☠️
Have a little fun today and embrace the pirate vocabulary!
21
SEP
International Day of Peace
A day declared by the UN as 24 hours of non-violence and ceasefire.
22
SEP
Hobbit Day
A day that celebrates the fictional feats of the small but courageous folk created by JRR Tolkien.
27
SEP
World Tourism Day
A day that commemorates tourism, one of the world’s most important economic sectors.
30
SEP
International Thunderbirds Day
A day dedicated to Thunderbirds, the classic British puppet show.
Q4
October
Q4
Breast Cancer Awareness Month
Every October, people worldwide show their support for those affected by breast cancer.
Black History Month
Come together to recognize and salute the contributions black people have made to society.
01
OCT
International Coffee Day ☕
Coffee is more than a drink, it’s a subculture, a language and lifestyle for some people! And today celebrates this iconic beverage.
04
OCT
World Animal Day
Celebrate the world’s animals, show appreciation for them and learn more about the threats we pose to them.
05
OCT
World Teachers’ Day 👨🏫
A day devoted to the appreciation of teachers and the role they play in society.
12
OCT
International Astronomy Day 🔭
Celebrated twice a year, this day encourages astronomy enthusiasts and professionals to share their love and knowledge of outer space with the general public.
15
OCT
Indigenous People’s Day
A day to honor the cultures and histories of the Native American people.
16
OCT
World Food Day
In addition to celebrating the glorious cuisines of the world, this day also raises awareness for those who do not have that privilege.
20
OCT
International Sloth Day 🦥
A day to honor this slow-moving creature and promote their safety and preservation.
25
OCT
World Pasta Day 🍝
Twirl it, slurp it, scoop it up – pasta is one of the most popular and versatile dishes.
31
OCT
Halloween 🎃
Originating as a Gaelic festival, Halloween is now associated with all things spooky!
31
OCT
Diwali
The Hindu festival of lights celebrates the spiritual victory of good over evil. It’s India’s biggest and most important holiday of the year.
November
Q4
Movember
An annual event that involves the growing of moustaches in November, Movember raises awareness of men’s health issues.
National Diabetes Month
This event draws attention to diabetes, what life with the condition is like and how to manage it.
07
NOV
International Project Management Day
A day that honors the project manager and the key role they play in businesses.
10
NOV
Remembrance Sunday
A day to reflect, honor, and pay tribute to those who sacrificed for our freedom.
11
NOV
Remembrance Day
On this day in 1918, the Armistice, an agreement to end the fighting of WW1, began at 11am.
13
NOV
World Kindness Day
A day to promote the importance of being kind to each other, yourself and the world as kindness can bridge the gap between nations.
21
NOV
World Philosophy Day 🤔
On every third Thursday of November, we celebrate the value of philosophy and its impact on culture.
28
NOV
Thanksgiving 🦃
An American holiday that encourages people to give thanks for the harvest and spend time with loved ones.
29
NOV
Black Friday
One of the biggest commerce events of the year, it sees retailers launch highly promoted sales at hugely discounted prices.
December
Q4
Universal Human Rights Month
This event reminds us of the day in 1948 when the United Nations put forth 30 articles that defined the basic human rights that should be respected and protected universally.
01
DEC
World AIDS Day
Unite to show support for those living with and affected by HIV, and remember those who lost their lives to AIDS.
02
DEC
Cyber Monday
The next biggest shopping holiday after Black Friday, this day encourages consumers to shop online.
03
DEC
Birthday of SMS 💬
The first text message was sent on this day in 1992 and it read ‘Merry Christmas’.
10
DEC
Human Rights Day
This day commemorates the Universal Declaration of Human Rights that was established in 1948.
13
DEC
Christmas Jumper Day
A festive occasion when we don our most cheerful sweaters, spreading holiday joy one knit at a time.
17
DEC
Wright Brothers Day ✈️
On this day in 1903. man took to the skies for the first time! And this set the stage for many other technological and scientific advancements.
18
DEC
International Migrants Day
A day that marks the important contribution migrants play and raises awareness for safe migration.
20
DEC
Games Day
Games Day on December 20th, initiated by Games Workshop in 1975, has become a global celebration of all types of games, bringing enthusiasts together for a day of fun.
25
DEC
Christmas Day 🎄
A holiday that commemorates the birth of Jesus Christ, the central figure of Christianity.
26
DEC
Boxing Day 🎁
A day traditionally dedicated to presenting servants, tradespeople and the poor with gifts, it’s now associated with shopping and sales.
31
DEC
New Year’s Eve 🥂
The last day of the year, it’s time to toast to the past and celebrate the arrival of a brand new year!