Mudshare: How to successfully use MMS and SMS for revenue-driving campaigns
Consistently handling large outbound volumes and ongoing feature enhancements have proved key for this full-service reseller
Results
Successful deployment of high-volume MMS and SMS messaging
Clear data and results to inform campaign activity
Compliance with TCPA regulations
Challenge
To deliver fully compliant and engaging P2P (peer-to-peer) messaging and marketing campaigns
Solution
MMS & SMS
HQ
Miami, FL
Website
Summary
Founded in 2014 by David Cerrone, Mudshare specializes in peer-to-peer texting as well as email and voice solutions. The company supports political campaigns, nonprofits, advocacy groups, and retail customers with data aggregation and marketing communications. In mid-2023, Mudshare was acquired by private equity group, Lionfield Capital.
“I’m a relationship person, and everything we do hinges on that. Our relationship with Esendex goes back over twenty years and is about more than the technology they offer or pricing. I look for partners who are receptive to our ideas and can respond and adapt quickly to changes in the market.”
David Cerrone, COO & Founder | Mudshare
Challenge & Key Obstacles
Mudshare offers a P2P messaging service that focuses on improving deliverability rates and growing audience share compliantly. With large outbound volumes in MMS and SMS at a ratio of approximately 70:30, deliverability, immediacy, data visibility, and compliance all play a key role in campaign success.
With a business relationship that spans over twenty years, Mudshare has called upon Esendex to partner and help manage a significant outbound volume of MMS and SMS messaging to grow audience and constituency share, and achieve higher open and engagement rates.
“Since 2019 when P2P texting became legal in America, it’s been the preferred voter outreach communication tool as it is far more cost-effective and immediate than the door-to-door canvassing and cold calling of the past. However, staying on top of changing legislation is an ongoing challenge, so we need to partner with reputable businesses like Esendex who help us to stay on top of our operating environment.“
David Cerrone, COO & Founder | Mudshare
The features that changed the game
Introducing feature enhancements based on customer feedback
Strength of working relationships and customer service
Results & Improvements
According to Mudshare, fundraising outreach campaigns experienced a 30% increase in revenue by leveraging text messaging for fundraising and P2P texting helped drive a 2-3% increase in voter turnout.
Using data analytics to understand buying behavior and preferences and tailoring messages to align with individual customer profiles has resulted in a significant improvement in conversions.
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